{"id":19215,"date":"2025-02-19T11:33:51","date_gmt":"2025-02-19T16:33:51","guid":{"rendered":"https:\/\/effetquebec.ca\/?post_type=activitesxsw&#038;p=19215"},"modified":"2025-03-04T11:55:30","modified_gmt":"2025-03-04T16:55:30","slug":"rules-of-engagement-leveraging-technology-to-drive-brand-growth","status":"publish","type":"activitesxsw","link":"https:\/\/effetquebec.ca\/en\/activitesxsw\/rules-of-engagement-leveraging-technology-to-drive-brand-growth\/","title":{"rendered":"Rules of Engagement : Leveraging Technology to Drive Brand Growth"},"content":{"rendered":"\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f395a4e3285&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f395a4e3285\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2160\" height=\"1080\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1.png\" alt=\"\" class=\"wp-image-19217\" srcset=\"https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1.png 2160w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1-250x125.png 250w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1-700x350.png 700w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1-768x384.png 768w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1-1536x768.png 1536w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1-2048x1024.png 2048w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/Rules-of-engagement-EN-2160x1080-1-120x60.png 120w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><sup>\u00a9 C. Pomerleau &#8211; GRIDSPACE<\/sup><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-b749d3c\" data-block-id=\"b749d3c\"><style>.stk-b749d3c {margin-bottom:0px !important;}.stk-b749d3c .stk-block-subtitle__text{color:var(--stk-global-color-37811, #732fb7) !important;font-weight:normal !important;font-family:\"Archivo Black\", Sans-serif !important;}<\/style><p class=\"stk-block-subtitle__text stk-subtitle has-text-color\">PANEL<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ca3530b\" id=\"rules-of-engagement-leveraging-technology-to-drive-brand-growth\" data-block-id=\"ca3530b\"><style>.stk-ca3530b {margin-bottom:18px !important;}.stk-ca3530b .stk-block-heading__text{font-size:1.8rem !important;font-weight:normal !important;font-family:\"Archivo Black\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-ca3530b .stk-block-heading__text{font-size:1.8rem !important;}}<\/style><h2 class=\"stk-block-heading__text\">RULES OF ENGAGEMENT: LEVERAGING TECHNOLOGY TO DRIVE BRAND GROWTH<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-63c3459\" data-block-id=\"63c3459\"><style>.stk-63c3459 {margin-bottom:0px !important;}.stk-63c3459 .stk-block-subtitle__text{font-size:23px !important;color:#000000 !important;font-weight:normal !important;font-family:\"Archivo Black\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-63c3459 .stk-block-subtitle__text{font-size:23px !important;}}<\/style><p class=\"stk-block-subtitle__text stk-subtitle has-text-color\">March 8, 2025<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-3eab2e6\" data-block-id=\"3eab2e6\"><style>.stk-3eab2e6 {margin-bottom:30px !important;}.stk-3eab2e6 .stk-block-subtitle__text{font-size:14px !important;color:#000000 !important;font-weight:normal !important;font-family:\"Archivo Black\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-3eab2e6 .stk-block-subtitle__text{font-size:14px !important;}}<\/style><p class=\"stk-block-subtitle__text stk-subtitle has-text-color\">4pm to 5pm<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-759138d\" data-block-id=\"759138d\"><style>.stk-759138d .stk-inner-blocks{gap:9px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-d3777d5\" data-block-id=\"d3777d5\"><style>.stk-d3777d5 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:17px !important;width:17px !important;}.stk-d3777d5 .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-d3777d5 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#000000 !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d3777d5\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-3777-d-5-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-3777-d-5-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1bd1668\" id=\"fairmont-hotel\" data-block-id=\"1bd1668\"><style>.stk-1bd1668 .stk-block-heading__text{font-size:1rem !important;font-weight:400 !important;text-transform:none !important;font-family:\"Open Sans\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-1bd1668 .stk-block-heading__text{font-size:1rem !important;}}<\/style><h4 class=\"stk-block-heading__text\">Fairmont Hotel<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<p>As brands increasingly embrace technology to become content creators, they are transforming consumer engagement by blending marketing with immersive entertainment and crafting cross-platform narratives.<\/p>\n\n\n\n<p>This panel will explore the transformative role of emerging technologies in enabling brands and agencies to drive growth, expand their IPs and differentiate themselves in a competitive market. Attendees will gain insights into how AI, XR and other tools can help brands foster deeper, more personalized connections with their audiences, while delivering measurable business outcomes in an ever-evolving digital landscape.<\/p>\n\n\n\n<p><strong>Moderator:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9lie Richard, Content Strategist &amp; International Development<\/li>\n<\/ul>\n\n\n\n<p><strong>Speakers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Catherine Founier, Strategic development and partnerships manager, Dpt.<\/li>\n\n\n\n<li>Catherine Martel, Director, Brand Innovation &amp; Growth, HAUS OF PARK<\/li>\n\n\n\n<li>Miriam Plon Sauer, SVP Global Strategy Director, McCann Worldgroup<\/li>\n\n\n\n<li>Jason Dailey, Director, Head of Agency, Meta<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-medium-font-size is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:15px\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.eventbrite.ca\/e\/sxsw25-rules-of-engagement-leveraging-technology-to-drive-brand-growth-tickets-1252001262479?aff=oddtdtcreator\" style=\"border-radius:5px;background:linear-gradient(135deg,rgb(115,47,183) 0%,rgb(208,61,198) 100%)\">REGISTER<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"\u00a9 C. Pomerleau &#8211; GRIDSPACE PANEL RULES OF ENGAGEMENT: LEVERAGING TECHNOLOGY TO DRIVE BRAND GROWTH March 8, 2025 4pm to 5pm Fairmont Hotel As brands increasingly embrace technology to become content creators, they are transforming consumer engagement by blending marketing with immersive entertainment and crafting cross-platform narratives. This panel will explore the transformative role of&#8230; <a class=\"view-article\" href=\"https:\/\/effetquebec.ca\/en\/activitesxsw\/rules-of-engagement-leveraging-technology-to-drive-brand-growth\/\"><\/a>","protected":false},"featured_media":19241,"template":"","meta":{"_acf_changed":true,"_links_to":"","_links_to_target":""},"annee-activites-sxsw":[1014],"class_list":["post-19215","activitesxsw","type-activitesxsw","status-publish","has-post-thumbnail","hentry","annee-activites-sxsw-activites-sxsw-2025"],"featured_image_urls_v2":{"full":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1.png",1200,1200,false],"thumbnail":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1-150x150.png",150,150,true],"medium":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1-250x250.png",250,250,true],"medium_large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1-768x768.png",768,768,true],"large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1-700x700.png",700,700,true],"1536x1536":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1.png",1200,1200,false],"2048x2048":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1.png",1200,1200,false],"small":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1-120x120.png",120,120,true],"custom-size":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1-700x200.png",700,200,true],"grille":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1-800x450.png",800,450,true],"gform-image-choice-sm":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1.png",300,300,false],"gform-image-choice-md":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1.png",400,400,false],"gform-image-choice-lg":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/02\/rules-engagement-1200x1200-1.png",600,600,false]},"post_excerpt_stackable_v2":"\u00a9 C. Pomerleau &#8211; GRIDSPACE PANEL RULES OF ENGAGEMENT: LEVERAGING TECHNOLOGY TO DRIVE BRAND GROWTH March 8, 2025 4pm to 5pm Fairmont Hotel As brands increasingly embrace technology to become content creators, they are transforming consumer engagement by blending marketing with immersive entertainment and crafting cross-platform narratives. This panel will explore the transformative role of emerging technologies in enabling brands and agencies to drive growth, expand their IPs and differentiate themselves in a competitive market. Attendees will gain insights into how AI, XR and other tools can help brands foster deeper, more personalized connections with their audiences, while delivering measurable&hellip;","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rules of Engagement : Leveraging Technology to Drive Brand Growth - L\u2019Effet Qu\u00e9bec<\/title>\n<meta name=\"description\" content=\"As brands increasingly embrace technology to become content creators, they are transforming consumer engagement by blending marketing with immersive entertainment and crafting cross-platform narratives.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rules of Engagement : Leveraging Technology to Drive Brand Growth - 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