{"id":13135,"date":"2023-03-07T07:32:08","date_gmt":"2023-03-07T12:32:08","guid":{"rendered":"https:\/\/effetquebec.ca\/?post_type=etudes&#038;p=13135"},"modified":"2023-03-07T13:46:27","modified_gmt":"2023-03-07T18:46:27","slug":"resonances-boreales-une-idee-folle-qui-voyage-de-yellowknife-a-shanghai","status":"publish","type":"etudes","link":"https:\/\/effetquebec.ca\/en\/studies\/resonances-boreales-une-idee-folle-qui-voyage-de-yellowknife-a-shanghai\/","title":{"rendered":"R\u00e9sonances bor\u00e9ales, une id\u00e9e folle qui voyage de Yellowknife \u00e0 Shanghai."},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-cta ugb-cta ugb-bf060b0 ugb-cta ugb-cta--v2 ugb-main-block ugb--has-custom-content-width ugb--has-custom-content-width-tablet ugb--has-custom-content-width-mobile ugb-main-block--inner-full ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-bf060b0 .ugb-cta__title,.ugb-bf060b0 .ugb-cta__description,.ugb-bf060b0 .ugb-button-container{text-align:right !important}.ugb-bf060b0 .ugb-cta__item{background-color:rgba(0,0,0,1) !important}.ugb-bf060b0 .ugb-cta__item:before{background-color:#000000 !important}.ugb-bf060b0 .ugb-cta__title{font-family:\"Open Sans\",Sans-serif !important;font-size:3.5em !important;letter-spacing:1px !important;color:#ffffff}.ugb-bf060b0 .ugb-cta__description{font-size:20px !important;color:#ffffff}.ugb-bf060b0 .ugb-inner-block{text-align:right}.ugb-bf060b0.ugb-cta{min-height:90vh;justify-content:flex-start;background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/yellowknife_24.jpg)}.ugb-bf060b0.ugb-cta > .ugb-inner-block{max-width:52% !important}.ugb-bf060b0.ugb-cta:before{opacity:0.5}@media screen and (min-width:768px){.ugb-bf060b0.ugb-cta{padding-left:0px !important}.ugb-bf060b0 > .ugb-inner-block > .ugb-block-content > *{min-height:400px}}@media screen and (max-width:1025px){.ugb-bf060b0 .ugb-cta__title{font-size:2.5em !important}.ugb-bf060b0.ugb-cta > .ugb-inner-block{max-width:70% !important}}@media screen and (max-width:768px){.ugb-bf060b0 .ugb-cta__title,.ugb-bf060b0 .ugb-cta__description,.ugb-bf060b0 .ugb-button-container{text-align:right}.ugb-bf060b0 .ugb-cta__title{font-size:1.5em !important}.ugb-bf060b0 .ugb-cta__description{margin-bottom:0px !important;font-size:18px !important}.ugb-bf060b0 .ugb-inner-block{text-align:right}.ugb-bf060b0.ugb-cta{padding-right:18px !important;padding-left:0px !important;min-height:50vh;background-repeat:no-repeat}.ugb-bf060b0.ugb-cta > .ugb-inner-block{max-width:70% !important}}@media screen and (-ms-high-contrast:active),screen and (-ms-high-contrast:none){.ugb-bf060b0.ugb-cta{height:90vh}}@media screen and (min-width:768px){.ugb-bf060b0 > .ugb-inner-block > .ugb-block-content > *{padding-right:70px !important;padding-left:70px !important}}@media screen and (max-width:768px){.ugb-bf060b0 > .ugb-inner-block > .ugb-block-content > *{padding-top:8% !important;padding-right:8% !important;padding-bottom:8% !important;padding-left:8% !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-cta__item ugb--shadow-6\"><h2 class=\"ugb-cta__title\">\u00c9tude de cas <\/h2><p class=\"ugb-cta__description\">Fig55  et Hubblo Immersion<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-ab090f3 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-ab090f3 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1be07fd ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-1be07fd > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.48fr 1.52fr !important}.ugb-1be07fd-content-wrapper{grid-column-gap:45px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1be07fd-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7bcaea4 ugb-column--design-plain ugb-main-block\"><style>.ugb-7bcaea4 .ugb-inner-block{text-align:left}@media screen and (max-width:768px){.ugb-7bcaea4 .ugb-inner-block{text-align:center}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7bcaea4-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>\u00c9tude de cas r\u00e9alis\u00e9e par :<\/p>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8269640 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>@media screen and (max-width:768px){.ugb-8269640-content-wrapper{grid-row-gap:0 !important}.ugb-8269640 .ugb-inner-block{text-align:center}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8269640-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-09af8f7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-09af8f7-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/1548198227913.jpeg\" alt=\"\" class=\"wp-image-13097\" srcset=\"https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/1548198227913.jpeg 500w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/1548198227913-250x250.jpeg 250w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/1548198227913-150x150.jpeg 150w, https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/1548198227913-120x120.jpeg 120w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Danielle Desjardins, La Fabrique de sens<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d2227a0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d2227a0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><em>Entretien r\u00e9alis\u00e9 avec Pascal Pelletier, pr\u00e9sident et producteur, Fig55 et Hubblo Immersion.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-8875465 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-8875465.ugb-column{margin-bottom:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8875465-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p id=\"6bd4\"><strong>D\u00c9FI<\/strong> : Faire voyager une \u0153uvre immersive qu\u00e9b\u00e9coise \u00e0 travers le monde.&nbsp;<\/p>\n\n\n\n<p id=\"8fdf\"><strong>ACTEURS<\/strong> : <a href=\"https:\/\/effetquebec.ca\/entreprises\/fig-55\/\">Fig55<\/a> est une bo\u00eete de production montr\u00e9alaise mise sur pied par Pascal Pelletier en 2006 et consid\u00e9r\u00e9e comme pionni\u00e8re du d\u00e9veloppement et de la cr\u00e9ation d\u2019\u0153uvres immersives impliquant les technologies num\u00e9riques. Elle a produit plus d\u2019une trentaine d\u2019\u0153uvres depuis sa cr\u00e9ation, comme Harmonielhere &#8211; Innere Musik (gagnant d&#8217;un prix Numix), Territoires des Am\u00e9riques, Partita for 8 Voices et -22.7.<\/p>\n\n\n\n<p><strong>CAS<\/strong> : R\u00e9sonances bor\u00e9ales, une production de Fig55, est un spectacle qui associe un film immersif \u00e0 360 degr\u00e9s, aux compositions du pianiste <a href=\"https:\/\/www.romanzavada.com\/\">Roman Zavada<\/a>. Pr\u00e9sent\u00e9e pour la premi\u00e8re fois en 2016 \u00e0 la Soci\u00e9t\u00e9 des arts technologiques (<a href=\"https:\/\/sat.qc.ca\/\">SAT<\/a>) dans le cadre du festival <a href=\"https:\/\/www.montrealenlumiere.com\/?utm_source=google-grant&amp;utm_medium=textads&amp;utm_campaign=mel_2023&amp;utm_term=en-fr&amp;utm_content=mel-general_always-on_quartier-des-spectacles&amp;gclid=Cj0KCQiAgOefBhDgARIsAMhqXA7Nwyb9u7gpievHsikU0VkRjoeC9IG_PVALluU3NJqXljT45yqHu4gaAjRvEALw_wcB\">MONTR\u00c9AL EN LUMI\u00c8RE<\/a>, R\u00e9sonances bor\u00e9ales est un projet tout droit sorti de la t\u00eate de Roman Zavada. Il s\u2019est tout d\u2019abord rendu \u00e0 Yellowknife pour enregistrer des improvisations musicales inspir\u00e9es par le spectacle des aurores bor\u00e9ales et y est ensuite retourn\u00e9 avec une petite \u00e9quipe de tournage pour capter &#8211; en temps r\u00e9el &#8211; ces aurores avec un dispositif compos\u00e9 de cinq cam\u00e9ras.<\/p>\n\n\n\n<p><strong>SOLUTION<\/strong> :  Contribuer au d\u00e9veloppement d\u2019une cha\u00eene de valeur solide pour le secteur des exp\u00e9riences immersives gr\u00e2ce \u00e0 la fondation de <a href=\"https:\/\/effetquebec.ca\/entreprises\/hubblo-immersion\/\">Hubblo<\/a>, le premier p\u00f4le qu\u00e9b\u00e9cois exclusivement d\u00e9di\u00e9 aux \u0153uvres 360 (<em>full dome<\/em>), aux installations immersives, aux exp\u00e9riences interactives, et \u00e0 la r\u00e9alit\u00e9 virtuelle et augment\u00e9e, pour en faire la distribution et en appuyer la diffusion, en Am\u00e9rique du Nord et \u00e0 l\u2019international.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-1c61610 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-center ugb-main-block\"><style>.ugb-1c61610 .ugb-image-box__box{border-radius:0px !important}.ugb-1c61610 .ugb-image-box__item{height:400px !important;justify-content:center !important}.ugb-1c61610 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/Official_photoRB-scaled.jpg)}.ugb-1c61610 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/Other_photoRB.jpg)}.ugb-1c61610 .ugb-inner-block{text-align:center}.ugb-1c61610 .ugb-block-content{column-gap:10px !important}@media screen and (min-width:768px){.ugb-1c61610 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-1c61610 .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-1c61610 .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\"><\/div><\/div><div class=\"ugb-image-box__content\"><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\"><\/div><\/div><div class=\"ugb-image-box__content\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-915cbd8 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-915cbd8-wrapper.ugb-container__wrapper{border-radius:0px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-915cbd8-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important;align-items:flex-end !important}.ugb-915cbd8 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-915cbd8-content-wrapper.ugb-container__content-wrapper{width:73% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-915cbd8-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-915cbd8-content-wrapper\">\n<p><strong>Aider une \u0153uvre immersive singuli\u00e8re \u00e0 trouver son public potentiel<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ugb-icon ugb-icon ugb-e8f1777 ugb-icon--v2 ugb-icon--design-basic ugb-main-block\"><style>.ugb-e8f1777 .ugb-icon__icon .ugb-icon-inner-svg,.ugb-e8f1777 .ugb-icon__icon .ugb-icon-inner-svg svg{width:28px !important;height:28px !important}.ugb-e8f1777 .ugb-icon__icon{margin-bottom:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-icon__content-wrapper\"><div class=\"ugb-icon__item ugb-icon__item1\"><div class=\"ugb-icon__icon\"><div class=\"ugb-icon-inner-svg\"><svg data-prefix=\"fas\" data-icon=\"quote-right\" class=\"svg-inline--fa fa-quote-right fa-w-16\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><em>Roman a eu l&#8217;id\u00e9e folle de prendre un piano &#8211; il l\u2019a trouv\u00e9 avec un de ses amis \u00e0 Yellowknife &#8211; l\u2019a install\u00e9 sur une plateforme cach\u00e9e dans le fin fond des bois \u00e0 pr\u00e8s de quarante-cinq minutes de la civilisation, puis pendant deux semaines, \u00e0 la tomb\u00e9e du jour, il a compos\u00e9 la musique de son projet sous les aurores bor\u00e9ales. Il savait que je produisais des \u0153uvres immersives 360 degr\u00e9s \u2013 j&#8217;en avais produit <a href=\"https:\/\/www.youtube.com\/watch?v=ZH357vHcTgE\">une avec l\u2019OSM<\/a> \u2013 il m&#8217;a donc approch\u00e9 en 2015 pour une coproduction et lui trouver un financement pour r\u00e9aliser son r\u00eave. \u00c0 l\u2019\u00e9poque, je savais que le financement pour ce genre d&#8217;\u0153uvre \u00e9tait tr\u00e8s difficile \u00e0 obtenir. On a donc financ\u00e9 nous-m\u00eames le projet. Chacun de notre c\u00f4t\u00e9, on en a trouv\u00e9 la moiti\u00e9 et on a pu envoyer une \u00e9quipe tourner avec lui. On est retourn\u00e9 exactement au m\u00eame endroit o\u00f9 il avait compos\u00e9 l&#8217;album et, pendant le m\u00eame nombre de jours et de nuits, on a film\u00e9 les aurores bor\u00e9ales avec une \u00e9quipe de deux personnes. <\/em>\u2014 Pascal Pelletier<\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-ed415a7 ugb-divider--v2 ugb-divider--design-bar ugb-main-block\"><style>.ugb-ed415a7 hr.ugb-divider__hr{background-color:#000000 !important;height:5px !important;width:4% !important;margin-left:auto !important;margin-right:auto !important;border-radius:calc(5px \/ 2) !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p>R\u00e9sonances bor\u00e9ales a \u00e9t\u00e9 pr\u00e9sent\u00e9 \u00e0 guichets ferm\u00e9s \u00e0 la SAT et a ensuite voyag\u00e9 au Qu\u00e9bec et aux \u00c9tats-Unis, mais l\u2019objectif ultime \u00e9tait le march\u00e9 asiatique. Mais pourquoi l\u2019Asie?<\/p>\n\n\n\n<div class=\"wp-block-ugb-icon ugb-icon ugb-73c346e ugb-icon--v2 ugb-icon--design-basic ugb-main-block\"><style>.ugb-73c346e .ugb-icon__icon .ugb-icon-inner-svg,.ugb-73c346e .ugb-icon__icon .ugb-icon-inner-svg svg{width:28px !important;height:28px !important}.ugb-73c346e .ugb-icon__icon{margin-bottom:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-icon__content-wrapper\"><div class=\"ugb-icon__item ugb-icon__item1\"><div class=\"ugb-icon__icon\"><div class=\"ugb-icon-inner-svg\"><svg data-prefix=\"fas\" data-icon=\"quote-right\" class=\"svg-inline--fa fa-quote-right fa-w-16\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><em>La r\u00e9ponse est simple. \u00c0 l\u2019endroit o\u00f9 le film a \u00e9t\u00e9 tourn\u00e9, il y a un site o\u00f9 les gens peuvent camper ; et la majorit\u00e9 des touristes qui s\u2019y rendent, sont des Cor\u00e9ens et des Japonais.<em> <\/em><\/em>\u2014 Pascal Pelletier<\/p>\n\n\n\n<p>En outre, ils sont r\u00e9put\u00e9s \u00eatre de grands m\u00e9lomanes particuli\u00e8rement attir\u00e9s par la musique n\u00e9o-classique. <\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-73bc93d ugb-divider--v2 ugb-divider--design-bar ugb-main-block\"><style>.ugb-73bc93d hr.ugb-divider__hr{background-color:#000000 !important;height:5px !important;width:4% !important;margin-left:auto !important;margin-right:auto !important;border-radius:calc(5px \/ 2) !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p><strong>Le d\u00e9fi&nbsp;: p\u00e9n\u00e9trer le march\u00e9 asiatique<\/strong><\/p>\n\n\n\n<p>Il a fallu environ deux ans \u00e0 Fig55 pour empocher un contrat important avec la Cor\u00e9e du Sud. C\u2019est un march\u00e9 qu\u2019il faut aborder avec patience, en raison notamment de la distance entre le Qu\u00e9bec et l\u00e0-bas, l\u2019obstacle de la langue et la difficult\u00e9 \u00e0 trouver un coproducteur local, une composante incontournable \u00e0 la r\u00e9ussite d\u2019un projet.<\/p>\n\n\n\n<p>Cela dit, l\u2019\u00e9l\u00e9ment d\u00e9clencheur fut sans doute la pr\u00e9sentation de R\u00e9sonances bor\u00e9ales dans le cadre des deux vitrines cr\u00e9atives de l\u2019Effet Qu\u00e9bec en Asie, soit celle de Shanghai en janvier 2018 et celle de Tokyo en d\u00e9cembre 2019.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u00ab&nbsp;C&#8217;est le seul endroit au monde o\u00f9 on a pr\u00e9sent\u00e9 le projet (2018) et o\u00f9 les gens sortaient de l\u00e0 en pleurant. C&#8217;\u00e9tait particulier! Et c\u2019est \u00e0 ce moment-l\u00e0 qu\u2019on s\u2019est vraiment rendu compte que ce projet avait un succ\u00e8s potentiel en Asie \u00bb.&nbsp;<\/p>\n\n\n\n<p>L&#8217;\u0153uvre devait donc \u00eatre pr\u00e9sent\u00e9e au public sud-cor\u00e9en au d\u00e9but de l\u2019ann\u00e9e 2020 lors d\u2019un festival. Mais malheureusement, \u00ab&nbsp;la pand\u00e9mie est arriv\u00e9e\u2026 l\u2019histoire s\u2019est donc arr\u00eat\u00e9e l\u00e0 \u00bb, raconte Pascal Pelletier.&nbsp;<\/p>\n\n\n\n<p>Mais ce n\u2019\u00e9tait que partie remise. Depuis, les discussions avec des acheteurs asiatiques, notamment en Chine et en Cor\u00e9e du Sud, ont repris et d\u2019autres sont en cours avec l\u2019Allemagne &#8211; relations appuy\u00e9es par la D\u00e9l\u00e9gation g\u00e9n\u00e9rale du Qu\u00e9bec \u00e0 Berlin.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-image-box ugb-image-box ugb-c366daa ugb-image-box--v4 ugb-image-box--columns-1 ugb-image-box--design-basic ugb-main-block\"><style>.ugb-c366daa .ugb-image-box__box{border-radius:0px !important}.ugb-c366daa .ugb-image-box__item{height:400px !important}.ugb-c366daa .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/ResBo-Select2-13.jpg)}@media screen and (min-width:768px) and (max-width:1025px){.ugb-c366daa .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-c366daa .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\"><\/div><\/div><div class=\"ugb-image-box__content\"><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/vimeo.com\/273688402\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\" aria-label=\"\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-cf3615d ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-cf3615d-wrapper.ugb-container__wrapper{border-radius:0px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-cf3615d-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important;align-items:flex-end !important}.ugb-cf3615d .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-cf3615d-content-wrapper.ugb-container__content-wrapper{width:73% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-cf3615d-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-cf3615d-content-wrapper\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\">La cha\u00eene de valeur sectorielle des exp\u00e9riences immersives<\/h2>\n\n\n\n<p>Les films immersifs pour d\u00f4mes 360\u00b0 sont difficiles \u00e0 financer et encore plus \u00e0 distribuer, et ce notamment \u00e0 cause de l\u2019absence de cha\u00eenes de valeurs sectorielles aux ancrages forts comme ceux du cin\u00e9ma et de la production t\u00e9l\u00e9visuelle.&nbsp;<\/p>\n\n\n\n<p>Dans ce secteur d\u2019activit\u00e9s, les soci\u00e9t\u00e9s de distribution et de diffusion (cha\u00eenes de t\u00e9l\u00e9vision, vid\u00e9o sur demande, services de <em>streaming<\/em>, etc.) forment un maillon cl\u00e9 du march\u00e9 de la pr\u00e9sentation des \u0153uvres. Tandis que dans le secteur des exp\u00e9riences immersives, on trouve, au Qu\u00e9bec du moins, tr\u00e8s peu de distributeurs et de lieux de diffusion pour ce type d\u2019\u0153uvres.<\/p>\n\n\n\n<p>Et pourtant, le secteur de la production d\u2019\u0153uvres immersives au Qu\u00e9bec, et \u00e0 Montr\u00e9al en particulier, pouss\u00e9 par l\u2019impulsion d\u2019une SAT pionni\u00e8re, est reconnu sur la sc\u00e8ne internationale comme un des meilleurs centres de production d&#8217;\u0153uvres immersives au monde. Ce n\u2019est pas par hasard que la ville fut choisie pour pr\u00e9senter <a href=\"https:\/\/summit.imersa.org\/\">Imersa 2022<\/a>, le sommet annuel d\u2019un <a href=\"https:\/\/www.imersa.org\/\">r\u00e9seau mondial<\/a> de professionnels des exp\u00e9riences immersives de groupe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-49a62a2 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-center ugb-main-block\"><style>.ugb-49a62a2 .ugb-image-box__box{border-radius:0px !important}.ugb-49a62a2 .ugb-image-box__item{height:400px !important;justify-content:center !important}.ugb-49a62a2 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/Capture-decran-le-2023-03-05-a-19.19.50.png)}.ugb-49a62a2 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2023\/03\/Capture-decran-le-2023-03-05-a-19.20.06.png)}.ugb-49a62a2 .ugb-image-box__subtitle{color:#ffffff !important}.ugb-49a62a2 .ugb-inner-block{text-align:center}.ugb-49a62a2 .ugb-block-content{column-gap:10px !important}@media screen and (min-width:768px){.ugb-49a62a2.ugb-image-box{margin-top:45px !important;margin-bottom:45px !important}.ugb-49a62a2 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-49a62a2 .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-49a62a2 .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Cr\u00e9dit : https:\/\/www.imersa.org\"><\/div><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><div class=\"ugb-image-box__subtitle\">Cr\u00e9dit : https:\/\/www.imersa.org<\/div><\/div><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Cr\u00e9dit : https:\/\/www.imersa.org\"><\/div><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><div class=\"ugb-image-box__subtitle\">Cr\u00e9dit : https:\/\/www.imersa.org<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-5c41700 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-5c41700-wrapper.ugb-container__wrapper{border-radius:0px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-5c41700-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important;align-items:flex-end !important}.ugb-5c41700 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-5c41700-content-wrapper.ugb-container__content-wrapper{width:73% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-5c41700-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-5c41700-content-wrapper\">\n<p><strong>La solution&nbsp;: Hubblo Immersion<\/strong><\/p>\n\n\n\n<p>Ces constats, de m\u00eame que l\u2019interruption temporaire de l\u2019aventure asiatique de R\u00e9sonances bor\u00e9ales, ont amen\u00e9 Pascal Pelletier et son partenaire Jean-Philippe Turgeon, \u00e0 fonder Hubblo Immersion en 2021 dans le but de distribuer et de diffuser les \u0153uvres immersives des cr\u00e9ateur.rice.s d\u2019ici dans le monde entier.<\/p>\n\n\n\n<p>\u00ab&nbsp;Je voulais cr\u00e9er une compagnie qui s\u00e9parerait la production et la distribution, mais aussi avoir une \u00e9quipe d\u00e9di\u00e9e afin de maximiser les ventes et repr\u00e9senter des films d\u2019autres producteurs sur les march\u00e9s internationaux&nbsp;\u00bb, explique Pascal Pelletier.&nbsp;<\/p>\n\n\n\n<p>Depuis sa fondation, des \u0153uvres du catalogue Hubblo ont une carri\u00e8re internationale d\u00e9j\u00e0 bien engag\u00e9e. Gr\u00e2ce \u00e0 leur notori\u00e9t\u00e9, des exemples comme <a href=\"https:\/\/www.youtube.com\/watch?v=o4bVXlQRAyM\">B\u00e9b\u00e9 symphonique<\/a> (<a href=\"https:\/\/www.gsimusique.com\/\">GSI Musique<\/a>) et <a href=\"https:\/\/hubblo.ca\/#catalog\">Monde de glace<\/a> (<a href=\"https:\/\/www.onf.ca\/\">ONF<\/a>), ont commenc\u00e9 \u00e0 s&#8217;immiscer au sein des cycles de programmation \u2013 pourtant planifi\u00e9s deux ans \u00e0 l\u2019avance \u2013 de plan\u00e9tariums \u00e0 l\u2019\u00e9tranger.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Avec son offre \u00e0 deux volets, la distribution sous licence d\u2019\u0153uvres immersives et la diffusion avec d\u00f4mes mobiles autonomes ou \u00e9quipement de lunettes de r\u00e9alit\u00e9 virtuelle, Hubblo met son exp\u00e9rience unique en production de films 360\u00b0 et son solide r\u00e9seau de contacts \u00e0 l\u2019international au service de l\u2019industrie de la production d\u2019\u0153uvres immersives.&nbsp;<\/p>\n\n\n\n<p>R\u00e9sonances bor\u00e9ales est une oeuvre singuli\u00e8re \u00e0 plus d\u2019un titre&nbsp;; premi\u00e8re captation d\u2019aurores bor\u00e9ales avec une cam\u00e9ra 360 degr\u00e9s, elle se distingue de la plupart des projets pour d\u00f4mes par son approche narrative, une singularit\u00e9 partag\u00e9e par plusieurs oeuvres qu\u00e9b\u00e9coises dans ce domaine.&nbsp;<\/p>\n\n\n\n<p>Hubblo Immersion est \u00e9galement une cr\u00e9ation singuli\u00e8re pour le secteur des exp\u00e9riences immersives : la mise sur pied d\u2019une entreprise d\u00e9di\u00e9e \u00e0 la distribution constitue un premier pas important vers le renforcement de la cha\u00eene de valeur sectorielle.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"\u00c9tude de cas r\u00e9alis\u00e9e par Danielle Desjardins, La Fabrique de sens. Entrevue de Pascal Pelletier, pr\u00e9sident et producteur de Fig55 et Hubblo. ","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-13135","etudes","type-etudes","status-publish","hentry"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","small":"","custom-size":"","grille":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"\u00c9tude de cas r\u00e9alis\u00e9e par Danielle Desjardins, La Fabrique de sens. Entrevue de Pascal Pelletier, pr\u00e9sident et producteur de Fig55 et Hubblo. 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