{"id":13856,"date":"2023-03-28T11:29:40","date_gmt":"2023-03-28T15:29:40","guid":{"rendered":"https:\/\/effetquebec.ca\/?post_type=etudes&#038;p=13856"},"modified":"2023-05-30T14:02:25","modified_gmt":"2023-05-30T18:02:25","slug":"resume-etude-experiences-immersives","status":"publish","type":"etudes","link":"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/","title":{"rendered":"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens"},"content":{"rendered":"\n<p>Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des exp\u00e9riences immersives. Dans un contexte de forte croissance et d&#8217;\u00e9volution rapide du march\u00e9 de ce secteur \u00e0 l&#8217;\u00e9chelle de l&#8217;Europe et de l&#8217;Am\u00e9rique du Nord, nous souhaitons outiller les producteur.rice.s d&#8217;exp\u00e9riences pour les activit\u00e9s de cr\u00e9ation, de production et de commercialisation. Pour les fins de l&#8217;\u00e9tude, les march\u00e9s du Canada, des \u00c9tats-Unis, du Royaume-Uni, de la France, de l&#8217;Allemagne et de l&#8217;Espagne ont \u00e9t\u00e9 cibl\u00e9s comme premi\u00e8re phase en fonction des besoins exprim\u00e9s par les membres de Xn Qu\u00e9bec.&nbsp;<\/p>\n\n\n\n<p>Cette \u00e9tude (mars 2023) a \u00e9t\u00e9 men\u00e9e par le studio strat\u00e9gique et cabinet de conseil, Habo, pour l&#8217;Effet Qu\u00e9bec, un projet de Xn Qu\u00e9bec.<\/p>\n\n\n\n<p>Ce projet b\u00e9n\u00e9ficie du soutien financier du minist\u00e8re de l&#8217;\u00c9conomie, de l&#8217;Innovation et de l&#8217;\u00c9nergie, de la Soci\u00e9t\u00e9 de d\u00e9veloppement des entreprises culturelles (SODEC), du minist\u00e8re de la Culture et des Communications (MCC) et de la Ville de Montr\u00e9al. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-6499cba ugb-button--mobile-aligned ugb-button--collapse-mobile ugb-main-block\"><style>.ugb-6499cba .ugb-block-content{justify-content:flex-start}.ugb-6499cba .ugb-block-content .ugb-button{border-radius:4px}.ugb-6499cba .ugb-button1 .ugb-button--inner{font-family:\"Roboto\",Sans-serif !important;font-size:14px !important;font-weight:normal !important;letter-spacing:0.5px !important}.ugb-6499cba .ugb-button1{background-color:var(--stk-global-color-45523,#732fb7);background-image:linear-gradient(90deg,var(--stk-global-color-45523,#732fb7),var(--stk-global-color-17279,#d03dc6));padding-top:10px;padding-right:20px;padding-bottom:9px;padding-left:20px;border-radius:4px !important}.ugb-6499cba .ugb-button1 .ugb-button--inner,.ugb-6499cba .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}.ugb-6499cba .ugb-button1:hover{opacity:1}.ugb-6499cba .ugb-button1:before{border-radius:4px !important}.ugb-6499cba .ugb-inner-block{text-align:left}@media screen and (max-width:768px){.ugb-6499cba .ugb-block-content{flex-direction:column;align-items:center !important}.ugb-6499cba .ugb-button1 .ugb-button--inner{font-size:15px !important}.ugb-6499cba .ugb-inner-block{text-align:center}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--has-icon ugb-button--icon-position-right\" href=\"https:\/\/effetquebec.ca\/etude-experiences-immersives\/\" rel=\"\" title=\"\"><div class=\"ugb-icon-inner-svg\"><svg data-prefix=\"fas\" data-icon=\"angle-double-right\" class=\"svg-inline--fa fa-angle-double-right fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg><\/div><span class=\"ugb-button--inner\">ACC\u00c9DER \u00c0 L\u2019\u00c9TUDE COMPL\u00c8TE<\/span><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-7b153b2 ugb-main-block\"><style>.ugb-7b153b2 .ugb-heading__title{margin-bottom:18px !important}.ugb-7b153b2 .ugb-heading__bottom-line{background-color:#000000 !important;height:6px !important;margin-bottom:6px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">R\u00e9sum\u00e9<\/h1><div class=\"ugb-heading__bottom-line\"><\/div><\/div><\/div><\/div>\n\n\n\n<iframe loading=\"lazy\" class=\"etude2023\" src=\"https:\/\/drive.google.com\/file\/d\/10M39s0t_HIdJ19d1MKheDFsRA5g-coof\/preview\" width=\"100%\" height=\"1000\" style=\"border:0;\"><\/iframe>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c9fc2b0 ugb-main-block\"><style>.ugb-c9fc2b0 .ugb-heading__title{margin-bottom:18px !important}.ugb-c9fc2b0 .ugb-heading__bottom-line{background-color:#000000 !important;height:6px !important;margin-bottom:6px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Sommaire<\/h1><div class=\"ugb-heading__bottom-line\"><\/div><\/div><\/div><\/div>\n\n\n\n<iframe loading=\"lazy\" class=\"etude2023\" src=\"https:\/\/drive.google.com\/file\/d\/1IRha1XYmNohiHj1EEvkz0a3vSHzadJYo\/preview\" width=\"100%\" height=\"1000\" style=\"border:0;\"><\/iframe>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des exp\u00e9riences immersives.","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-13856","etudes","type-etudes","status-publish","hentry"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","small":"","custom-size":"","grille":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des exp\u00e9riences immersives.","category_list_v2":"","author_info_v2":{"name":"machine","url":"https:\/\/effetquebec.ca\/en\/author\/machine\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens - L\u2019Effet Qu\u00e9bec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens - L\u2019Effet Qu\u00e9bec\" \/>\n<meta property=\"og:description\" content=\"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des exp\u00e9riences immersives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/\" \/>\n<meta property=\"og:site_name\" content=\"L\u2019Effet Qu\u00e9bec\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/XnQuebec\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-30T18:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/800x400.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/resume-etude-experiences-immersives\\\/\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/resume-etude-experiences-immersives\\\/\",\"name\":\"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens - L\u2019Effet Qu\u00e9bec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#website\"},\"datePublished\":\"2023-03-28T15:29:40+00:00\",\"dateModified\":\"2023-05-30T18:02:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/resume-etude-experiences-immersives\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/resume-etude-experiences-immersives\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/resume-etude-experiences-immersives\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studies\",\"item\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/\",\"name\":\"L\u2019Effet Qu\u00e9bec\",\"description\":\"P\u00f4le d\u2019expertise en exportation\",\"publisher\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#organization\",\"name\":\"L\u2019Effet Qu\u00e9bec\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo-effet-quebec-inv-fb.png\",\"contentUrl\":\"https:\\\/\\\/effetquebec.ca\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo-effet-quebec-inv-fb.png\",\"width\":1200,\"height\":630,\"caption\":\"L\u2019Effet Qu\u00e9bec\"},\"image\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/XnQuebec\",\"https:\\\/\\\/www.instagram.com\\\/xnquebec\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/xnquebec\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens - L\u2019Effet Qu\u00e9bec","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/","og_locale":"en_US","og_type":"article","og_title":"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens - L\u2019Effet Qu\u00e9bec","og_description":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des exp\u00e9riences immersives.","og_url":"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/","og_site_name":"L\u2019Effet Qu\u00e9bec","article_publisher":"https:\/\/www.facebook.com\/XnQuebec","article_modified_time":"2023-05-30T18:02:25+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/800x400.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/","url":"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/","name":"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens - L\u2019Effet Qu\u00e9bec","isPartOf":{"@id":"https:\/\/effetquebec.ca\/en\/#website"},"datePublished":"2023-03-28T15:29:40+00:00","dateModified":"2023-05-30T18:02:25+00:00","breadcrumb":{"@id":"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/effetquebec.ca\/en\/studies\/resume-etude-experiences-immersives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/effetquebec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Studies","item":"https:\/\/effetquebec.ca\/en\/studies\/"},{"@type":"ListItem","position":3,"name":"\u00c9tude sur le potentiel des exp\u00e9riences immersives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens"}]},{"@type":"WebSite","@id":"https:\/\/effetquebec.ca\/en\/#website","url":"https:\/\/effetquebec.ca\/en\/","name":"L\u2019Effet Qu\u00e9bec","description":"P\u00f4le d\u2019expertise en exportation","publisher":{"@id":"https:\/\/effetquebec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/effetquebec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/effetquebec.ca\/en\/#organization","name":"L\u2019Effet Qu\u00e9bec","url":"https:\/\/effetquebec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/effetquebec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/09\/logo-effet-quebec-inv-fb.png","contentUrl":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/09\/logo-effet-quebec-inv-fb.png","width":1200,"height":630,"caption":"L\u2019Effet Qu\u00e9bec"},"image":{"@id":"https:\/\/effetquebec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/XnQuebec","https:\/\/www.instagram.com\/xnquebec\/","https:\/\/www.linkedin.com\/company\/xnquebec\/"]}]}},"_links":{"self":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/etudes\/13856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/etudes"}],"about":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/types\/etudes"}],"author":[{"embeddable":true,"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/media?parent=13856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}