{"id":16998,"date":"2024-05-15T15:02:57","date_gmt":"2024-05-15T19:02:57","guid":{"rendered":"https:\/\/effetquebec.ca\/?post_type=etudes&#038;p=16998"},"modified":"2024-06-17T10:56:00","modified_gmt":"2024-06-17T14:56:00","slug":"etude-installations-interactives","status":"publish","type":"etudes","link":"https:\/\/effetquebec.ca\/en\/studies\/etude-installations-interactives\/","title":{"rendered":"\u00c9tude sur le potentiel des installations interactives pour les principaux march\u00e9s am\u00e9ricains et europ\u00e9ens"},"content":{"rendered":"\n<p>Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives. Dans un contexte de fort int\u00e9r\u00eat et d\u2019\u00e9volution rapide du march\u00e9 pour ce type d\u2019installations \u00e0 l\u2019\u00e9chelle de l\u2019Europe et de l\u2019Am\u00e9rique du Nord, nous souhaitons outiller les producteur.rice.s et distributeur.rice.s d\u2019installations pour se positionner de mani\u00e8re pertinente et saisir les opportunit\u00e9s qui s\u2019offrent \u00e0 eux sur les march\u00e9s et segments vis\u00e9s. Les segments des places publiques, des festivals, de l\u2019immobilier et des marques et agences marketing sur les march\u00e9s du Canada, des \u00c9tats-Unis, du Royaume-Uni, de la France, de l\u2019Allemagne et du Mexique ont \u00e9t\u00e9 cibl\u00e9s en fonction des besoins exprim\u00e9s par les membres de Xn Qu\u00e9bec.<\/p>\n\n\n\n<p>Cette \u00e9tude (mai 2024) a \u00e9t\u00e9 men\u00e9e par le studio strat\u00e9gique et cabinet de conseil, Habo, pour l\u2019Effet Qu\u00e9bec, un projet de Xn Qu\u00e9bec.<\/p>\n\n\n\n<p>Ce projet b\u00e9n\u00e9ficie du soutien financier de la Soci\u00e9t\u00e9 de d\u00e9veloppement des entreprises culturelles (SODEC), du minist\u00e8re de la Culture et des Communications (MCC) et de la Ville de Montr\u00e9al.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c9fc2b0 ugb-main-block\"><style>.ugb-c9fc2b0 .ugb-heading__title{margin-bottom:18px !important}.ugb-c9fc2b0 .ugb-heading__bottom-line{background-color:#000000 !important;height:6px !important;margin-bottom:6px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Version compl\u00e8te<\/h1><div class=\"ugb-heading__bottom-line\"><\/div><\/div><\/div><\/div>\n\n\n\n<iframe loading=\"lazy\" class=\"etude2023-off\" src=\"https:\/\/drive.google.com\/file\/d\/1Hww9oydNqg8eexQ08VwrSI48WJnSsrPB\/preview\" width=\"100%\" height=\"1000\" style=\"border:0;\"><\/iframe>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives. 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