{"id":18789,"date":"2025-01-08T15:20:48","date_gmt":"2025-01-08T20:20:48","guid":{"rendered":"https:\/\/effetquebec.ca\/?post_type=etudes&#038;p=18789"},"modified":"2025-02-17T10:57:19","modified_gmt":"2025-02-17T15:57:19","slug":"etude-marches-americains-version-complete","status":"publish","type":"etudes","link":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/","title":{"rendered":"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d&#8217;exp\u00e9riences immersives"},"content":{"rendered":"\n<p>Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sur le d\u00e9ploiement et la commercialisation d\u2019exp\u00e9riences immersives sur les principaux march\u00e9s am\u00e9ricains. Dans un contexte de forte croissance du secteur des exp\u00e9riences immersives, nous souhaitons doter les producteur.rice.s et distributeur.rice.s d\u2019outils strat\u00e9giques pour \u00e9valuer et aborder les principaux march\u00e9s am\u00e9ricains.<\/p>\n\n\n\n<p>L\u2019<em><a href=\"https:\/\/effetquebec.ca\/etudes\/resume-etude-experiences-immersives\/\">\u00c9tude sur le potentiel des exp\u00e9riences immersives en Europe et en Am\u00e9rique du Nord<\/a><\/em> (2023) a confirm\u00e9 la dimension strat\u00e9gique de ce march\u00e9. Cette analyse compl\u00e9mentaire met en lumi\u00e8re les dynamiques et les opportunit\u00e9s des principales r\u00e9gions m\u00e9tropolitaines des \u00c9tats-Unis pour le d\u00e9ploiement d\u2019exp\u00e9riences immersives. Dix march\u00e9s cl\u00e9s repr\u00e9sentatifs ont \u00e9t\u00e9 retenus pour l\u2019analyse approfondie, en collaboration avec Xn Qu\u00e9bec : New York, Los Angeles, Dallas, Chicago, Miami, Houston, Boston, Atlanta, Philadelphie et Nashville.<\/p>\n\n\n\n<p>Bien que les temps soient incertains en ce qui concerne les relations commerciales entre le Canada et les \u00c9tats-Unis, nous esp\u00e9rons que cette \u00e9tude permettra d&#8217;\u00e9clairer les d\u00e9marches de nos membres qui souhaitent d\u00e9velopper leurs activit\u00e9s sur ce territoire.<\/p>\n\n\n\n<p>Cette \u00e9tude (d\u00e9cembre 2024) a \u00e9t\u00e9 men\u00e9e par le studio strat\u00e9gique et cabinet de conseil, Habo, pour l\u2019Effet Qu\u00e9bec, un projet de Xn Qu\u00e9bec.<\/p>\n\n\n\n<p>Ce projet b\u00e9n\u00e9ficie du soutien financier de la Soci\u00e9t\u00e9 de d\u00e9veloppement des entreprises culturelles (SODEC), du minist\u00e8re de la Culture et des Communications (MCC) et de la Ville de Montr\u00e9al.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c9fc2b0 ugb-main-block\"><style>.ugb-c9fc2b0 .ugb-heading__title{margin-bottom:18px !important}.ugb-c9fc2b0 .ugb-heading__bottom-line{background-color:#000000 !important;height:6px !important;margin-bottom:6px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Version compl\u00e8te<\/h1><div class=\"ugb-heading__bottom-line\"><\/div><\/div><\/div><\/div>\n\n\n\n<iframe loading=\"lazy\" class=\"etude2023-off\" src=\"https:\/\/drive.google.com\/file\/d\/1WjofMMYFjmWc3l9KxXWgLDQN3At325Mz\/preview\" width=\"100%\" height=\"1000\" style=\"border:0;\"><\/iframe>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives. ","protected":false},"author":1,"featured_media":18975,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-18789","etudes","type-etudes","status-publish","has-post-thumbnail","hentry"],"featured_image_urls_v2":{"full":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg",1080,1080,false],"thumbnail":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1-150x150.jpg",150,150,true],"medium":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1-250x250.jpg",250,250,true],"medium_large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1-768x768.jpg",768,768,true],"large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1-700x700.jpg",700,700,true],"1536x1536":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg",1080,1080,false],"2048x2048":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg",1080,1080,false],"small":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1-120x120.jpg",120,120,true],"custom-size":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1-700x200.jpg",700,200,true],"grille":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1-800x450.jpg",800,450,true],"gform-image-choice-sm":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg",300,300,false],"gform-image-choice-md":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg",400,400,false],"gform-image-choice-lg":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg",600,600,false]},"post_excerpt_stackable_v2":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives. ","category_list_v2":"","author_info_v2":{"name":"machine","url":"https:\/\/effetquebec.ca\/en\/author\/machine\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d&#039;exp\u00e9riences immersives - L\u2019Effet Qu\u00e9bec<\/title>\n<meta name=\"description\" content=\"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d&#039;exp\u00e9riences immersives - L\u2019Effet Qu\u00e9bec\" \/>\n<meta property=\"og:description\" content=\"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/\" \/>\n<meta property=\"og:site_name\" content=\"L\u2019Effet Qu\u00e9bec\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/XnQuebec\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T15:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/\",\"name\":\"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d'exp\u00e9riences immersives - L\u2019Effet Qu\u00e9bec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/effetquebec.ca\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/EQ-Etude-marches-americains-1080x1080-1.jpg\",\"datePublished\":\"2025-01-08T20:20:48+00:00\",\"dateModified\":\"2025-02-17T15:57:19+00:00\",\"description\":\"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/#primaryimage\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/EQ-Etude-marches-americains-1080x1080-1.jpg\",\"contentUrl\":\"https:\\\/\\\/effetquebec.ca\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/EQ-Etude-marches-americains-1080x1080-1.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/etude-marches-americains-version-complete\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studies\",\"item\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d&#8217;exp\u00e9riences immersives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/\",\"name\":\"L\u2019Effet Qu\u00e9bec\",\"description\":\"P\u00f4le d\u2019expertise en exportation\",\"publisher\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#organization\",\"name\":\"L\u2019Effet Qu\u00e9bec\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/effetquebec.ca\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo-effet-quebec-inv-fb.png\",\"contentUrl\":\"https:\\\/\\\/effetquebec.ca\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/logo-effet-quebec-inv-fb.png\",\"width\":1200,\"height\":630,\"caption\":\"L\u2019Effet Qu\u00e9bec\"},\"image\":{\"@id\":\"https:\\\/\\\/effetquebec.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/XnQuebec\",\"https:\\\/\\\/www.instagram.com\\\/xnquebec\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/xnquebec\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d'exp\u00e9riences immersives - L\u2019Effet Qu\u00e9bec","description":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives.","robots":{"index":"index","follow":"nofollow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/","og_locale":"en_US","og_type":"article","og_title":"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d'exp\u00e9riences immersives - L\u2019Effet Qu\u00e9bec","og_description":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives.","og_url":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/","og_site_name":"L\u2019Effet Qu\u00e9bec","article_publisher":"https:\/\/www.facebook.com\/XnQuebec","article_modified_time":"2025-02-17T15:57:19+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/","url":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/","name":"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d'exp\u00e9riences immersives - L\u2019Effet Qu\u00e9bec","isPartOf":{"@id":"https:\/\/effetquebec.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/#primaryimage"},"image":{"@id":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/#primaryimage"},"thumbnailUrl":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg","datePublished":"2025-01-08T20:20:48+00:00","dateModified":"2025-02-17T15:57:19+00:00","description":"Pour cette nouvelle \u00e9tude, nous proposons une analyse centr\u00e9e sp\u00e9cifiquement sur le potentiel et la commercialisation des installations interactives.","breadcrumb":{"@id":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/#primaryimage","url":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg","contentUrl":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2024\/06\/EQ-Etude-marches-americains-1080x1080-1.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/effetquebec.ca\/en\/studies\/etude-marches-americains-version-complete\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/effetquebec.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Studies","item":"https:\/\/effetquebec.ca\/en\/studies\/"},{"@type":"ListItem","position":3,"name":"\u00c9tude des march\u00e9s am\u00e9ricains pour le d\u00e9ploiement d&#8217;exp\u00e9riences immersives"}]},{"@type":"WebSite","@id":"https:\/\/effetquebec.ca\/en\/#website","url":"https:\/\/effetquebec.ca\/en\/","name":"L\u2019Effet Qu\u00e9bec","description":"P\u00f4le d\u2019expertise en exportation","publisher":{"@id":"https:\/\/effetquebec.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/effetquebec.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/effetquebec.ca\/en\/#organization","name":"L\u2019Effet Qu\u00e9bec","url":"https:\/\/effetquebec.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/effetquebec.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/09\/logo-effet-quebec-inv-fb.png","contentUrl":"https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/09\/logo-effet-quebec-inv-fb.png","width":1200,"height":630,"caption":"L\u2019Effet Qu\u00e9bec"},"image":{"@id":"https:\/\/effetquebec.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/XnQuebec","https:\/\/www.instagram.com\/xnquebec\/","https:\/\/www.linkedin.com\/company\/xnquebec\/"]}]}},"_links":{"self":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/etudes\/18789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/etudes"}],"about":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/types\/etudes"}],"author":[{"embeddable":true,"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/media\/18975"}],"wp:attachment":[{"href":"https:\/\/effetquebec.ca\/en\/wp-json\/wp\/v2\/media?parent=18789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}