{"id":19621,"date":"2025-03-05T15:05:08","date_gmt":"2025-03-05T20:05:08","guid":{"rendered":"https:\/\/effetquebec.ca\/?post_type=evenements&#038;p=19621"},"modified":"2025-03-11T12:11:23","modified_gmt":"2025-03-11T16:11:23","slug":"trucs-et-astuces-pour-reussir-son-entree-a-sxsw","status":"publish","type":"evenements","link":"https:\/\/effetquebec.ca\/en\/eventlist\/trucs-et-astuces-pour-reussir-son-entree-a-sxsw\/","title":{"rendered":"Trucs et astuces pour r\u00e9ussir son entr\u00e9e \u00e0 SXSW"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-header ugb-header ugb-5f1ce6c ugb-header ugb-header--v3 ugb-header--design-plain ugb-main-block ugb-main-block--inner-full ugb--has-block-background ugb--has-background-overlay ugb--has-bottom-separator\"><style>.ugb-5f1ce6c .ugb-header__title{font-size:60px !important;color:#ffffff}.ugb-5f1ce6c .ugb-header__subtitle{font-size:18px !important;color:#ffffff}.ugb-5f1ce6c.ugb-header{min-height:100vh;background-color:#000000;background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash.jpg);background-position:bottom center}.ugb-5f1ce6c.ugb-header:before{background-color:#000000;opacity:0.6}@media screen and (max-width:1025px){.ugb-5f1ce6c .ugb-header__title{font-size:35px !important}.ugb-5f1ce6c.ugb-header{min-height:60vh}}@media screen and (-ms-high-contrast:active),screen and (-ms-high-contrast:none){.ugb-5f1ce6c.ugb-header{height:100vh}}<\/style><div class=\"ugb-bottom-separator\"><div class=\"ugb-separator-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" filter=\"url(#slant-2-shadow_svg__a)\" enable-background=\"new 0 0 1600 200\" class=\"ugb-separator__shadow\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><filter id=\"slant-2-shadow_svg__a\"><feGaussianBlur in=\"SourceAlpha\" stdDeviation=\"4\"><\/feGaussianBlur><feComponentTransfer><feFuncA type=\"linear\" slope=\"0.4\"><\/feFuncA><\/feComponentTransfer><feMerge><feMergeNode><\/feMergeNode><feMergeNode in=\"SourceGraphic\"><\/feMergeNode><\/feMerge><\/filter><path class=\"slant-2-shadow_svg__st1\" d=\"M1610 39.2v12L800 170.1-10 51.2v-12l810 118.9 810-118.9z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1600 200\" class=\"ugb-separator__layer-1\" preserveAspectRatio=\"none\" aria-hidden=\"true\"><path class=\"slant-2_svg__st1\" d=\"M1610 39.2V209H-10V39.2l810 118.9 810-118.9z\"><\/path><\/svg><\/div><\/div><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-header__item\"><div class=\"ugb-content-wrapper\"><h1 class=\"ugb-header__title\">Trucs et astuces pour r\u00e9ussir son entr\u00e9e \u00e0 SXSW<\/h1><p class=\"ugb-header__subtitle\">Auteur : David Lamarre, agent de d\u00e9veloppement culturel num\u00e9rique<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-5b9d0d6 ugb-main-block\"><style>.ugb-5b9d0d6 .ugb-heading__title{font-size:24px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">SXSW approche \u00e0 grands pas !<\/h2><div class=\"ugb-heading__bottom-line\"><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Pour vous donner une id\u00e9e de l\u2019ampleur de cette importante conf\u00e9rence internationale, plus de 3 850 conf\u00e9rencier.\u00e8re.s prendront la parole lors de l\u2019\u00e9v\u00e9nement. \u00c0 lui seul, le salon des exposants accueillera plus de 51 000 visiteur.euse.s. En parall\u00e8le, quelque 250 soir\u00e9es, cocktails et d\u00eeners en tout genre rythmeront l\u2019\u00e9v\u00e9nement. Et cela, sans compter les nombreux \u00e9v\u00e9nements non officiels !<\/p>\n\n\n\n<p>Face \u00e0 cette effervescence, il est normal qu\u2019une entreprise qui participe \u00e0 SXSW pour la premi\u00e8re fois se sente un peu d\u00e9pass\u00e9e. Qu\u2019\u00e0 cela ne tienne ! R\u00e9pondant \u00e0 l\u2019appel de L\u2019Effet Qu\u00e9bec et Hub Montr\u00e9al, Jean-Philippe Desjardins, de Wallrus Creative Technologies, et Catherine Martel, de Haus of Park, sont venus rencontrer les participant.e.s de la mission SXSW organis\u00e9e par le Gouvernement du Qu\u00e9bec.<\/p>\n\n\n\n<p>Retour sur un cercle de partage enrichissant, pr\u00e9sent\u00e9 gr\u00e2ce au soutien du Fonds Qu\u00e9becor.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Pourquoi SXSW est-il incontournable ?<\/h3>\n\n\n\n<p>Jean-Philippe Desjardins, PDG et cofondateur de Wallrus Creative Technology, est cat\u00e9gorique : \u00ab C\u2019est l\u2019\u00e9v\u00e9nement qui rassemble les intervenant.e.s les plus influents, et pas seulement lors des conf\u00e9rences officielles, mais aussi dans les diff\u00e9rentes maisons des d\u00e9l\u00e9gations internationales. \u00bb<\/p>\n\n\n\n<p>Pour Catherine Martel, directrice innovation de marque et croissance chez Haus of Park, SXSW est une occasion en or pour \u00e9largir son r\u00e9seau, d\u00e9velopper des affaires et rencontrer des acteurs cl\u00e9s du milieu. \u00abLa magie de SXSW, c\u2019est la convergence des opportunit\u00e9s\u00bb, affirme-t-elle.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Comment bien se pr\u00e9parer \u00e0 SXSW ?<\/h3>\n\n\n\n<p>Catherine explique que les passes \u00ab <a href=\"https:\/\/support.sxsw.com\/hc\/en-us\/articles\/206420375-What-is-the-SXXpress-Pass\">SXXpress <\/a>\u00bb permettent de r\u00e9server des places pour les conf\u00e9rences populaires la veille \u00e0 9 h. Toutefois, il faut \u00eatre rapide, car les si\u00e8ges s\u2019envolent en quelques secondes ! Elle recommande \u00e9galement aux participant.e.s de rester flexibles, car m\u00eame les meilleurs plans sont appel\u00e9s \u00e0 changer.<\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, Jean-Philippe conseille d\u2019\u00e9viter les conf\u00e9rences grand public. Aussi int\u00e9ressantes soient-elles, elles seront disponibles en rediffusion plus tard. Il recommande plut\u00f4t de privil\u00e9gier des rencontres plus cibl\u00e9es, comme celles organis\u00e9es dans les maisons des d\u00e9l\u00e9gations, notamment \u00e0 la Maison de la France (qui s\u2019installera cette ann\u00e9e \u00e0 The Courtyard ATX).<\/p>\n\n\n\n<p>En ce qui concerne les rencontres d\u2019affaires, Catherine insiste sur l\u2019importance de bien planifier les lieux des rendez-vous \u00e0 l\u2019avance. Elle sugg\u00e8re notamment la terrasse du Thompson Hotel comme un bon point de rencontre. Dans le m\u00eame esprit, Jean-Philippe conseille de toujours r\u00e9server une table pour les repas afin d\u2019\u00e9viter les longues files d\u2019attente et de maximiser son temps.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Les erreurs \u00e0 \u00e9viter<\/h3>\n\n\n\n<p>\u00abIl faut battre le fer pendant qu\u2019il est chaud\u00bb, soutient Catherine Martel. Elle d\u00e9conseille donc d\u2019attendre le retour du voyage pour commencer les suivis avec les personnes rencontr\u00e9es. Elle encourage aussi \u00e0 prendre des notes lors des conf\u00e9rences inspirantes et \u00e0 les partager avec son r\u00e9seau sans tarder.<\/p>\n\n\n\n<p>En mati\u00e8re de prise de contact, Jean-Philippe met en garde contre une d\u00e9pendance excessive \u00e0 LinkedIn. Selon lui, cette plateforme n\u2019est pas toujours consult\u00e9e r\u00e9guli\u00e8rement par ses utilisateurs. Il privil\u00e9gie donc l\u2019obtention d\u2019une adresse courriel ou d\u2019un num\u00e9ro de t\u00e9l\u00e9phone pour faciliter les \u00e9changes. Il recommande aussi de prendre en photo les badges des personnes rencontr\u00e9es afin de mieux s\u2019y retrouver par la suite.<\/p>\n\n\n\n<p>Il rappelle \u00e9galement l\u2019importance de poser des questions pour bien comprendre le r\u00f4le et les responsabilit\u00e9s de ses interlocuteurs. Un m\u00eame intitul\u00e9 de poste peut recouvrir des r\u00e9alit\u00e9s tr\u00e8s diff\u00e9rentes d\u2019une entreprise \u00e0 une autre.<\/p>\n\n\n\n<p>Enfin, les deux expert.e.s s\u2019accordent sur un dernier point : ne pas sous-estimer l\u2019espace d\u2019exposition. Jean-Philippe recommande d\u2019y aller d\u00e8s le d\u00e9but de l\u2019\u00e9v\u00e9nement, lorsque l\u2019\u00e9nergie des participant.e.s est \u00e0 son maximum. Catherine souligne que c\u2019est un lieu id\u00e9al pour cr\u00e9er du contenu visuel pour les r\u00e9seaux sociaux.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">De la lecture pour l\u2019avion<\/h3>\n\n\n\n<p>Pour pr\u00e9parer votre strat\u00e9gie, les \u00e9tudes publi\u00e9es par L\u2019Effet Qu\u00e9bec contiennent des informations pr\u00e9cieuses sur nos voisins du Sud. Que vous souhaitiez explorer en profondeur <a href=\"https:\/\/effetquebec.ca\/etudes\/etude-marches-americains-version-complete\/\">10 march\u00e9s am\u00e9ricains<\/a>, comprendre les tendances cl\u00e9s de l\u2019industrie des <a href=\"https:\/\/effetquebec.ca\/etudes\/etude-installations-interactives\/\">installations interactives<\/a>, ou encore identifier les opportunit\u00e9s qui s\u2019offrent aux <a href=\"https:\/\/effetquebec.ca\/etudes\/resume-etude-experiences-immersives\/\">exp\u00e9riences immersives en Europe et en Am\u00e9rique du Nord<\/a>, ces ressources vous aideront \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Remerciements<\/h3>\n\n\n\n<p>Les cercles de partage de l&#8217;Effet Qu\u00e9bec sont rendu possible gr\u00e2ce \u00e0 la collaboration du <a href=\"https:\/\/www.fondsquebecor.ca\/fr\/\">Fonds Qu\u00e9b\u00e9cor<\/a>.<\/p>\n\n\n\n<p>Photo de<a href=\"https:\/\/unsplash.com\/fr\/@csfoto?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"> Carlos Alfonso<\/a> sur<a href=\"https:\/\/unsplash.com\/fr\/photos\/photographie-time-lapse-lumieres-de-voiture-sur-le-pont-HCcmfL-l08I?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\"> Unsplash<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"D\u00e9couvrez les trucs et astuces pour partir \u00e0 la conqu\u00eate de cet \u00e9v\u00e9nement de la main de JP Desjardins, de The Wallrus &#8211; mur social &#038; technologies cr\u00e9atives, et de Catherine Martel, de HAUS OF PARK.","protected":false},"author":106,"featured_media":19622,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-19621","evenements","type-evenements","status-publish","has-post-thumbnail","hentry"],"featured_image_urls_v2":{"full":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash.jpg",1920,1080,false],"thumbnail":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-150x150.jpg",150,150,true],"medium":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-250x141.jpg",250,141,true],"medium_large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-768x432.jpg",768,432,true],"large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-700x394.jpg",700,394,true],"1536x1536":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash.jpg",1920,1080,false],"small":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-120x68.jpg",120,68,true],"custom-size":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-700x200.jpg",700,200,true],"grille":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash-800x450.jpg",800,450,true],"gform-image-choice-sm":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash.jpg",300,169,false],"gform-image-choice-md":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash.jpg",400,225,false],"gform-image-choice-lg":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2025\/03\/carlos-alfonso-HCcmfL-l08I-unsplash.jpg",600,338,false]},"post_excerpt_stackable_v2":"D\u00e9couvrez les trucs et astuces pour partir \u00e0 la conqu\u00eate de cet \u00e9v\u00e9nement de la main de JP Desjardins, de The Wallrus &#8211; mur social &#038; technologies cr\u00e9atives, et de Catherine Martel, de HAUS OF PARK.","category_list_v2":"","author_info_v2":{"name":"David Lamarre","url":"https:\/\/effetquebec.ca\/en\/author\/david\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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