{"id":6068,"date":"2021-10-21T13:59:00","date_gmt":"2021-10-21T13:59:00","guid":{"rendered":"https:\/\/effetquebec.ca\/?post_type=tendances&#038;p=6068"},"modified":"2022-03-17T14:13:23","modified_gmt":"2022-03-17T14:13:23","slug":"exhibitions-and-immersive-experiences","status":"publish","type":"tendances","link":"https:\/\/effetquebec.ca\/en\/trends\/exhibitions-and-immersive-experiences\/","title":{"rendered":"Exhibitions and immersive experiences"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-feature ugb-feature ugb-2843aef ugb-feature--v2 ugb-feature--design-overlap-bg2 ugb-feature--invert ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-2843aef .ugb-feature__content{border-radius:0px !important;background-color:rgba(0,0,0,1) !important;width:500px !important;transform:translateY(100px) !important}.ugb-2843aef .ugb-feature__content:before{background-color:#000000 !important}.ugb-2843aef .ugb-feature__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-700x394.png);border-radius:0px !important}.ugb-2843aef .ugb-feature__item{height:650px !important;margin-bottom:100px !important}.ugb-2843aef .ugb-feature__title{color:#ffffff}.ugb-2843aef.ugb-feature{background-color:#000000}.ugb-2843aef.ugb-feature:before{background-color:#000000}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-feature__item\"><div class=\"ugb-feature__content ugb--shadow-0\"><h1 class=\"ugb-feature__title\">EXHIBITIONS AND IMMERSIVE EXPERIENCES<\/h1><\/div><div class=\"ugb-feature__image\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2aa83c6 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-2aa83c6 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.48fr 1.52fr 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href=\"https:\/\/effetquebec.ca\/en\/companies\/?_secteurs=expositions-et-experiences-immersives\">Discover quebec studios performing exhibitions and immersive experiences<\/a><\/li><li><a href=\"https:\/\/effetquebec.ca\/tendances\/installations-interactives-espace-public-4-tendances-a-surveiller\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactive installations in public spaces: 4 major trends to keep eye on<\/a><\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-89fa6fe ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-89fa6fe.ugb-column{margin-bottom:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-89fa6fe-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\">4 key trends to watch<\/h2>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-0094b18 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-0094b18 hr.ugb-divider__hr{margin-left:0 !important;margin-right:auto !important}.ugb-0094b18 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p>From<a href=\"https:\/\/oasis.im\/en\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<em>Oasis<\/em>\u00a0Immersion<\/a>\u00a0at Palais des Congr\u00e8s in Montr\u00e9al to <a href=\"https:\/\/www.illumi.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Illumi\u00a0<\/em><\/a>in Laval, several innovative digital and immersive experiences have captured the public\u2019s imagination in recent years.<\/p>\n\n\n\n<p><strong><strong>Halfway between cultural entertainment and artistic attraction, these works make use of video-mapping, digital design, and virtual reality.<\/strong><\/strong><\/p>\n\n\n\n<p>Qu\u2019est-ce que l\u2019avenir r\u00e9serve \u00e0 ce nouveau genre d\u2019expositions et What does the future hold for this new kind of exhibition and experience? Xn Qu\u00e9bec and the Habo studio have tackled the issue.<\/p>\n\n\n\n<p>Following a survey of more than 85 companies working in the field of digital creativity and interviews with 45 industry experts, it was possible to identify four main trends concerning immersive exhibitions and experiences.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-49a62a2 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-center ugb-main-block\"><style>.ugb-49a62a2 .ugb-image-box__box{border-radius:0px !important}.ugb-49a62a2 .ugb-image-box__item{height:400px !important;justify-content:center !important}.ugb-49a62a2 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/StorePageMedia2.png)}.ugb-49a62a2 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/parlement-dpt.jpg)}.ugb-49a62a2 .ugb-image-box__description{color:#ffffff !important}.ugb-49a62a2 .ugb-inner-block{text-align:center}.ugb-49a62a2 .ugb-block-content{column-gap:10px !important}@media screen and (min-width:768px){.ugb-49a62a2.ugb-image-box{margin-top:45px !important;margin-bottom:45px !important}.ugb-49a62a2 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-49a62a2 .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-49a62a2 .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"ICARUS &nbsp;Lemieux Pilon 4D Art et Normal Studio\"><\/div><\/div><div class=\"ugb-image-box__content\"><p class=\"ugb-image-box__description\"><br>ICARUS &nbsp;<br>Lemieux Pilon 4D Art et Normal Studio<\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/effetquebec.ca\/entreprises\/lemieux-pilon-4d-art\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"ICARUS &nbsp;Lemieux Pilon 4D Art et Normal Studio\" aria-label=\"ICARUS &nbsp;Lemieux Pilon 4D Art et Normal Studio\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Parlement VRDpt.\"><\/div><\/div><div class=\"ugb-image-box__content\"><p class=\"ugb-image-box__description\">Parlement VR<br>Dpt.<\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/effetquebec.ca\/entreprises\/dpt\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Parlement VRDpt.\" aria-label=\"Parlement VRDpt.\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-a72ddd8 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-a72ddd8-wrapper.ugb-container__wrapper{border-radius:0px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-a72ddd8-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important;align-items:flex-end !important}.ugb-a72ddd8 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-a72ddd8-content-wrapper.ugb-container__content-wrapper{width:73% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-a72ddd8-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-a72ddd8-content-wrapper\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\">The growth of virtual and mixed reality experiences <\/h2>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-38ac0ae ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-38ac0ae hr.ugb-divider__hr{margin-left:0 !important;margin-right:auto !important}.ugb-38ac0ae .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p>Smartphones, through apps such as Pok\u00e9mon Go! or gadgets such as Google Cardboard, have greatly contributed to democratizing augmented reality and virtual reality to a wider audience. As a result, the demand for more sophisticated experiences is starting to be felt. At the same time, professional AR or VR devices are becoming more and more powerful and offer new functionalities such as motion- and movement-tracking.<\/p>\n\n\n\n<p>Such innovations make possible <em>in situ<\/em> installations such as<a href=\"https:\/\/effetquebec.ca\/en\/decouvertes\/linfini-felix-paul-studio-studio-phi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>L\u2019infini<\/em><\/a>, designed by <a href=\"https:\/\/effetquebec.ca\/en\/entreprises\/felix-paul\/\" target=\"_blank\" rel=\"noreferrer noopener\">F\u00e9lix &amp; Paul<\/a> Studios\u00a0and the <a href=\"https:\/\/effetquebec.ca\/en\/entreprises\/phi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phi<\/a> Centre. It combines VR and interaction in a physical location to allow visitors to walk inside a virtual reproduction of the International Space Station.<\/p>\n\n\n\n<p>The popularity of this type of experience is dictated in part by its critical reception and the word-of-mouth generated by the first creations designed for the general public. As the saying goes, \u201cyou never get a second chance to make a good first impression.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-1f20596 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-center ugb-main-block\"><style>.ugb-1f20596 .ugb-image-box__box{border-radius:0px !important}.ugb-1f20596 .ugb-image-box__item{height:400px !important;justify-content:center !important}.ugb-1f20596 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/les-passagers-couzin-films.jpeg)}.ugb-1f20596 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/Trotech-Heide-Park-Ghostbusters.jpg)}.ugb-1f20596 .ugb-image-box__description{color:#ffffff !important}.ugb-1f20596 .ugb-inner-block{text-align:center}.ugb-1f20596 .ugb-block-content{column-gap:10px !important}@media screen and (min-width:768px){.ugb-1f20596.ugb-image-box{margin-top:45px !important;margin-bottom:45px !important}.ugb-1f20596 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-1f20596 .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-1f20596 .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Les passagersCOUZIN FILMS\"><\/div><\/div><div class=\"ugb-image-box__content\"><p class=\"ugb-image-box__description\">Les passagers<br>COUZIN FILMS<\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/effetquebec.ca\/entreprises\/couzin-films\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Les passagersCOUZIN FILMS\" aria-label=\"Les passagersCOUZIN FILMS\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Heide park ghostbustersTRIOTECH\"><\/div><\/div><div class=\"ugb-image-box__content\"><p class=\"ugb-image-box__description\">Heide park ghostbusters<br>TRIOTECH<\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/effetquebec.ca\/entreprises\/triotech\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Heide park ghostbustersTRIOTECH\" aria-label=\"Heide park ghostbustersTRIOTECH\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-8b67fda ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-8b67fda-wrapper.ugb-container__wrapper{border-radius:0px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-8b67fda-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important;align-items:flex-end !important}.ugb-8b67fda .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-8b67fda-content-wrapper.ugb-container__content-wrapper{width:73% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-8b67fda-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-8b67fda-content-wrapper\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\">Increasingly intensive market competition<\/h2>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-ff87c3d ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-ff87c3d hr.ugb-divider__hr{margin-left:0 !important;margin-right:auto !important}.ugb-ff87c3d .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p>It\u2019s not only the public that\u2019s becoming increasingly fond of digital experiences. More and more artists, some from more traditional disciplines such as visual and performing arts, are venturing into this field.\u00a0<\/p>\n\n\n\n<p>While the number of broadcasting spaces is also growing, the <strong>emergence of new digital-experience producers suggests that competition in the market will get stronger, even fiercer<\/strong>.<\/p>\n\n\n\n<p>To stand out, <strong>productions will have to differentiate themselves<\/strong>, for example, by using well-known <strong>intellectual properties<\/strong> or offering innovative technologies that deliver even more impressive and accessible experiences.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-b0aa6b1 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-center ugb-main-block\"><style>.ugb-b0aa6b1 .ugb-image-box__box{border-radius:0px !important}.ugb-b0aa6b1 .ugb-image-box__item{height:400px !important;justify-content:center !important}.ugb-b0aa6b1 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/luz-studio-avril-lavigne-fete-du-canada.jpg)}.ugb-b0aa6b1 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/09\/Livici-7Doigts.jpg)}.ugb-b0aa6b1 .ugb-image-box__description{color:#ffffff !important}.ugb-b0aa6b1 .ugb-inner-block{text-align:center}.ugb-b0aa6b1 .ugb-block-content{column-gap:10px !important}@media screen and (min-width:768px){.ugb-b0aa6b1.ugb-image-box{margin-top:45px !important;margin-bottom:45px !important}.ugb-b0aa6b1 > .ugb-inner-block > .ugb-block-content > *{justify-content:center}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-b0aa6b1 .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-b0aa6b1 .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"F\u00eate du CanadaL\u00dcZ Studio\"><\/div><\/div><div class=\"ugb-image-box__content\"><p class=\"ugb-image-box__description\">F\u00eate du Canada<br>L\u00dcZ Studio<\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/effetquebec.ca\/entreprises\/luz-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"F\u00eate du CanadaL\u00dcZ Studio\" aria-label=\"F\u00eate du CanadaL\u00dcZ Studio\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Livici, Live Virtual Circus Les 7 Doigts\"><\/div><\/div><div class=\"ugb-image-box__content\"><p class=\"ugb-image-box__description\">Livici, Live Virtual Circus <br>Les 7 Doigts<\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/effetquebec.ca\/entreprises\/les-7-doigts\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Livici, Live Virtual Circus Les 7 Doigts\" aria-label=\"Livici, Live Virtual Circus Les 7 Doigts\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-226f004 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-226f004-wrapper.ugb-container__wrapper{border-radius:0px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-226f004-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important;align-items:flex-end !important}.ugb-226f004 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-226f004-content-wrapper.ugb-container__content-wrapper{width:73% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-226f004-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-226f004-content-wrapper\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\">Diversification of delivery spaces for immersive experiences<\/h2>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-fa94100 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-fa94100 hr.ugb-divider__hr{margin-left:0 !important;margin-right:auto !important}.ugb-fa94100 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p>More and more entertainment venues, such as hotels, casinos, and even aquariums as well as transit facilities, are turning to immersive experiences to wow their visitors. Specifically, they rely on these facilities to <strong>generate additional revenue by enhancing the value of the experience they provide<\/strong> to their existing customers or even to attract new customers. These places are always looking to gauge and justify the efforts devoted to these facilities to ensure an appropriate return on investment.<\/p>\n\n\n\n<p>These new exhibition spaces are in addition to the museums and exhibition centres that are also banking on more modern facilities to <strong>rejuvenate their image and win over new visitors.<\/strong><\/p>\n\n\n\n<p>Even shopping malls are now interested in immersive experiences, as a way of <strong>filling vacant spaces and boosting the number of visitors.<\/strong>&nbsp;And let\u2019s not forget other commercial premises, such as <strong>lofts or unoccupied warehouses that can be used as \u201cblack boxes\u201d for exhibitions.<\/strong><\/p>\n\n\n\n<p>There is every reason to believe that more and more unusual broadcasters will <strong>turn to immersive experiences in the future.&nbsp;<\/strong>In doing so, companies producing travelling or semi-permanent exhibitions have more opportunities to extend their works\u2019 life cycle, thereby generating more revenue.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-cbf7592 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-cbf7592-wrapper.ugb-container__wrapper{border-radius:0px !important;padding-top:0 !important;padding-bottom:0 !important}.ugb-cbf7592-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important;align-items:flex-end !important}.ugb-cbf7592 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-cbf7592-content-wrapper.ugb-container__content-wrapper{width:73% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-cbf7592-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-cbf7592-content-wrapper\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\">The decline of certain immersive experience formats<\/h2>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-e176a7d ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-e176a7d hr.ugb-divider__hr{margin-left:0 !important;margin-right:auto !important}.ugb-e176a7d .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p>Pop-up experiences such as Refinery29\u2019s\u00a0<a href=\"https:\/\/www.29rooms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>29 Rooms<\/em><\/a>\u00a0or even\u00a0<a href=\"https:\/\/www.museumoficecream.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Museum of Ice Cream<\/em><\/a>\u00a0have lost momentum. These experiences made a dazzling start thanks to their novelty, but their appeal seems to be on the wane.<\/p>\n\n\n\n<p>It\u2019s worth noting that these exhibitions have sometimes been criticized for their superficiality in the media. See, for example, an article in <em>Forbes<\/em> by Alexandra Wilson and Maggie McGrath entitled <a href=\"https:\/\/www.forbes.com\/sites\/alexandrawilson1\/2020\/07\/02\/i-scream-you-scream-the-meltdown-at-the-museum-of-ice-cream\/?sh=1d73935e56c8\" target=\"_blank\" rel=\"noreferrer noopener\"><em>I Scream. You Scream. The Meltdown at the Museum of Ice Cream<\/em><\/a>.\u00a0<\/p>\n\n\n\n<p>Will this be the fate, too, of currently popular large-scale art-projection exhibitions such as <a href=\"https:\/\/www.convention.qc.ca\/evenements\/imagine-van-gogh\/#:~:text=%C3%89v%C3%A9nements%20Imagine%20Van%20Gogh&amp;text=Le%20Centre%20des%20congr%C3%A8s%20de,artistique%20offre%20un%20parcours%20ludique.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Imagine Van Gogh<\/em><\/a>,\u00a0<a href=\"https:\/\/www.vangoghexhibit.ca\/\"><em>Immersive Van Gogh<\/em><\/a>\u00a0or <a href=\"https:\/\/vangoghexpo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Van Gogh, the Immersive Experience<\/em><\/a>? No, your eyes aren\u2019t playing tricks on you \u2013 there really are several distinct immersive exhibitions based on Van Gogh\u2019s paintings touring the world at the moment. It&#8217;s enough to exhaust the public and cause confusion for the <a href=\"https:\/\/www.cbc.ca\/arts\/what-s-gogh-ing-on-here-at-least-3-different-van-gogh-light-shows-are-happening-this-spring-1.5997663\" target=\"_blank\" rel=\"noreferrer noopener\">CBC\u2019s Leah Collins<\/a>!<\/p>\n\n\n\n<p><a href=\"https:\/\/vangoghexpo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Van Gogh, the Immersive Experience<\/em><\/a>? Et oui, vous avez bien lu, plusieurs expositions immersives diff\u00e9rentes bas\u00e9es sur des peintures de Van Gogh font le tour du monde en ce moment. Il y a de quoi \u00e9puiser le public et provoquer la confusion de <a href=\"https:\/\/www.cbc.ca\/arts\/what-s-gogh-ing-on-here-at-least-3-different-van-gogh-light-shows-are-happening-this-spring-1.5997663\" target=\"_blank\" rel=\"noreferrer noopener\">Leah Collins de CBC<\/a>!<\/p>\n\n\n\n<p>One thing is certain, these exhibitions and immersive experiences\u2019 wow factor will remain a major selling point. What&#8217;s more, the sharing of photos and videos on Instagram and TikTok will also remain key in promoting this type of facility to new audiences.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"4 KEY TRENDS TO WATCH &#8211; Halfway between cultural entertainment and artistic attraction, these works make use of video-mapping, digital design, and virtual reality.","protected":false},"author":118,"featured_media":4934,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-6068","tendances","type-tendances","status-publish","has-post-thumbnail","hentry"],"featured_image_urls_v2":{"full":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d.png",1400,788,false],"thumbnail":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-150x150.png",150,150,true],"medium":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-250x141.png",250,141,true],"medium_large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-768x432.png",768,432,true],"large":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-700x394.png",700,394,true],"1536x1536":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d.png",1400,788,false],"2048x2048":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d.png",1400,788,false],"small":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-120x68.png",120,68,true],"custom-size":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-700x200.png",700,200,true],"grille":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d-800x450.png",800,450,true],"gform-image-choice-sm":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d.png",300,169,false],"gform-image-choice-md":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d.png",400,225,false],"gform-image-choice-lg":["https:\/\/effetquebec.ca\/wp-content\/uploads\/2021\/10\/lady-mc-beth-lemieux-pilon-4-d.png",600,338,false]},"post_excerpt_stackable_v2":"4 KEY TRENDS TO WATCH &#8211; Halfway between cultural entertainment and artistic attraction, these works make use of video-mapping, digital design, and virtual reality.","category_list_v2":"","author_info_v2":{"name":"Sara","url":"https:\/\/effetquebec.ca\/en\/author\/saraxnquebec-co\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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