Turning a One-time, Major Event into a Lasting Legacy 

11 March 2024
Canada House – Swan Dive – 615 Red River Street

Québec Panel – Collective Insights:Be Unforgettable:
Turning a One-time, Major Event into a Lasting Legacy 
11 a.m. to 12 p.m.

Do you remember your first music concert? Or your first hockey game in an arena full of lights and sounds? Whether it’s the euphoric atmosphere or the venue itself, major events create collective and personal experiences that last over time and space. This Collective Insights unravels how iconic shows, thrilling sports events, and immersive experiences become timeless touchstones and memories, leaving an indelible mark on people, places, and history. 

Join us as we unpack together those lasting memories and discuss how they will continue to shape the entertainment industry of tomorrow.

• Rajan Kalsi, General Manager, Fever Canada
• Jamie Reilly, General Manager MF Events & USA, Moment Factory
• Becky Kimbro, VP Brand Engagement, San Antonio Spurs
• Martin Green, VP Global Live Events, TAIT
• Frank Helpin, Freelance, Creative Director
  Moderated by Hilary Knight, Senior Consultant, AEA Consulting

Networking Lunch: Be Unforgettable: Turning a One-time, Major Event into a Lasting Legacy 
12 p.m. to 1 p.m.