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As brands increasingly embrace technology to become content creators, they are transforming consumer engagement by blending marketing with immersive entertainment and crafting cross-platform narratives.

This panel will explore the transformative role of emerging technologies in enabling brands and agencies to drive growth, expand their IPs and differentiate themselves in a competitive market. Attendees will gain insights into how AI, XR and other tools can help brands foster deeper, more personalized connections with their audiences, while delivering measurable business outcomes in an ever-evolving digital landscape.

Moderator:

• Amélie Richard, Content Strategist & International Development

Speakers:

• Catherine Founier, Strategic development and partnerships manager, Dpt.
• Catherine Martel, Director, Brand Innovation & Growth, HAUS OF PARK
• Miriam Plon Sauer, SVP Global Strategy Director, McCann Worldgroup
• Jason Dailey, Director, Head of Agency, Meta