Innovation as the Cornerstone of Your Brand Narrative
10 March 2024
Canada House – Swan Dive – 615 Red River Street
Québec Panel – Collective Insights: What’s Your Story?
Innovation as the Cornerstone of Your Brand Narrative
11 a.m. to 12 p.m.
Innovation not only shapes products and services, it also plays a pivotal role in crafting and elevating a compelling brand narrative. In this Collective Insights, discuss strategies with a panel of influential experts to leverage innovation and communicate an authentic and resonating narrative that captivates audiences, deepens engagement, and fosters lasting connections in the ever-changing world of consumer preferences. If an image is worth 1,000 words, how will technologies revolutionize storytelling?
- Thibaut Duverneix, Founder and Creative Director, Gentilhomme
- Arne Koefoed, Founder and Head of Ideas, WINK
- Raffaella Camera, Strategic Advisor and Former Head of Brand at Epic Games, Former Accenture
- Catherine Martel, Business Lead, Gamification Activation, Alice & Smith
- Julien Rames, Head of New Technology, Chanel
Moderated by Erika Boeke, Partner and CEO, XP Land
East-West Networking Lunch: Innovation as the Cornerstone of Your Brand Narrative
12 p.m. to 1 p.m.